Mike Reali
How is Big Data
Shaping the Way We Use Mobile Marketing?
The digital world is becoming the
norm in all markets, especially in mobile devices. These handheld gadgets
continue to expand the data world with digital, social, and interpersonal activities.
The Canadian bank CIBC predicted that there would be more than 50 times the
growth in data volume over the next decade. The mobile marketing is trying to
expand its information growth into more meaningful, contextual, and effective
use of the data.
Mobile data
is one of the largest contributors to big data. All the information we will
ever need is at the touch of our fingertips. The data keeps on increasing in
value and speed. The analytics makes use of the diverse range of users because
of the volume of people that have mobile devises. This pool of data can deliver
more useful inside with correlating the demographics, social, and economic
insights to narrow down there users and brings it to the next level. The
process is different than the traditional data driven approach. The regular or outdated
process is all over with specific data sets. However, the new process is equipped with a broader scope to take more
data to the next level.
This is
also changing the visual analytics of apps by monitoring the app and improving
them to be more efficient for the users. If necessary the mobile analytics can
“look at an app through the eyes of the users and record the interactions”. The
problem with the technology increasing is always the sense of losing privacy.
For example in the old and tradition way the analytics can only make us aware
of the drop off rate of users. The real positive for change are the possible
factors leading to drop offs can now be known and change in a matter of
seconds. It’s the constant testing to make the customers content. Visual
analytics goes deeper than ever before with engaging with the apps and users to
enhance the quality of the app.
The sense for the big data’s main
goal is to increase the personal experience with the user and to build for the
future. It focuses on adding personalized effects to mobile services and
advertisement for marketing. This is a new way of having a connection with the
users and is the future of marketing. The
article from linken, stated that, “Marketing via mobile devices is about unlocking the potential of
a huge, expanding, captive, and engaged audience. Plus, mobile marketing is
universal. It takes many forms and applies to all kinds of businesses and
marketers”. This is the future and the
only downside of all this is the preference aspect of security and privacy. There
will always be a risk in the privacy aspect, however; at least some information
must be shared on the software program to tailor the individuals’ needs.
After reading the article I agree that big datas goal is to enhance the users experience for a given application, however, at what cost? You mentioned briefly that a potential downside to big data on mobile marketing is the loss of privacy and I feel like this can't be ignored. Large corporations pouring through private data just as a means to increase their users and consumers is a scary thought. These corporations throw around statements saying that they want to increase the users experience when in reality they just want to tap into our wallets. There needs to be increased monitoring of these companies so that they have barriers between our private data and their databases.
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