Michael Reali
Blog #3
The world
we live in is getting more and more advanced by technology. Technology changes
all the processes, like marketing and communication for improving the
hospitality industry. Big data tools are evolving more quickly than the
people and organizations using them. This is big news for people in the hotel
industry because it’s a totally a digital world we now live in.
The
industry will use big data to transform the way various properties market to business and
travelers having a new system. However the major decision is if the information
about the individual travelers and groups are worth the cost of analyzing and
dissecting that data to store it. As we mentioned in class, about knowing if
the information is useful or not. They would have to take into account the
value, cost, and risk.
This would be a major breakthrough
into the marketing aspect of the industry. The definition of marketing is the action or business of
promoting and selling products or services, including advertising. The big data
would be revolutionary because it would give the option to translate and deploy targeted
marketing campaigns on behalf of international hotel chains and boutique
resorts. This would start a new way of deciding where to stay for a vacation
for an individual or a big group. Professionals could provide you with more
information about who is staying at the hotel and see if its something the
person is interested in.
The process would include the
ability to customize always like your own profile. It would know the
individuals digital profile “so to speak; to know when, where, and why
to reach this guest or that traveler; to know how to have a sustained
conversation with a current or prospective vacationer, according to that man’s
proclivity toward sightseeing or that woman’s preference for in-room dining”.
This would be a groundbreaking way of communication. However, according to
Orielly article, the tools
are more advanced than the organizations using them. It’s not surprising that the technology of big
data has evolved more rapidly than the organizational structures, but didn’t
think it was going to be a gap that would slow down the process.
The big data will set a trend to all
other industries and will give the hospitality industry an advantage compared
to the rest. I believe, it would also, boost the economy and strengthen tourist
sites, restaurants, and things around hotels.
I agree with Michael in the sense that the use of big data in a consumer driven industry such as hospitality would be extremely advantageous. Being able to cater to a customer with their own customized profile with valuable information would be very beneficial to hotels.However, it comes back to the question of privacy. People may have a problem with so much of their information being recorded and analyzed by hotel companies just so that they can suck more money out of their pockets.
ReplyDeleteMichael brings up a good point about the cost of keeping big data. Big data especially now a days can be very expensive. The reason for this is because we are now able to hold a very large amount of data. It is up to the company to figure out what data is important and ways to get rid of the less important data. In context of this article, I feel that if the company figures out how to make this idea work it will be very beneficial to them.
ReplyDeleteMichael brings up a good point about the cost of keeping big data. Big data especially now a days can be very expensive. The reason for this is because we are now able to hold a very large amount of data. It is up to the company to figure out what data is important and ways to get rid of the less important data. In context of this article, I feel that if the company figures out how to make this idea work it will be very beneficial to them.
ReplyDelete